Preview - The Power of Certified CPO
2 years ago
All customers are looking for the best deal for their money. More customers are looking for “no major trouble” assurances after they drive out of the dealership. Can dealers provide them that confidence? Certified Pre-Owned vehicles have become the answer. This session explains why and the success that dealers have seen as a result of their CPO programs.
Moderator: Joe Lescota, NIADA Director of Dealer Development Panelists: Mike Burgholzer, Senior Vice President, Automotive Division, Warrantech; Joseph Schumacher, Director, Partnership Development, CARFAX; Todd Cooper, Vice President, Specialty Channels, EFG Companies; Frank Fuzy, Owner, Century Motors of South Florida, Pompano Beach, FL; Todd Hoagey, CEO, Auction Direct, Rochester, NY