2015 Convention Sessions
CERTIFIED PRE-OWNED CHANNEL
Uncovering Top 10 CPO Ideas - Used Car Week 2016
CPO Shopper Journey - Used Car Week 2016
CPO shoppers have varying on-the-lot priorities depending on how early or late they are in their shopping process. By understanding the CPO shopper journey (and how it varies from a new or used car shopper journey) dealerships can tailor their dealership experience to fit the unique shopper at their specific stage in their process. Providing shoppers with the right types of information and assurances at the right time ultimately builds stronger consumer relationships in a time efficient and effective way.
The Value Perception of CPO - Used Car Week 2016
With the continued strength and consistency of CPO sales and growth of the wholesale market, the opportunity for sales growth in CPO remains a shining light for manufacturers and dealers. Scott Hernalsteen, Senior Director of Research and Marketing for Cox Automotive, shares the key findings of the 2016 CPO Study. This includes: year over year trends, key insights on shopper v. owner value perception of CPO vehicles and a dealer perspective of CPO. Afterward, Cox Automotive experts will conduct a panel discussion to unpack the implications of the study and provide takeaways.
CPO Market Intelligence Panel - Used Car Week 2016
CPO’s Most Important Days Lie Ahead
With 800,000 additional vehicles entering the used market in this year alone, a significant portion of them will become certified pre-owned. As CPO purchase options become more widely available to consumers, what will this mean for used vehicle dealers and the market as a whole? In this keynote session, J.D. Power’s Jonathan Banks, VP of Vehicle Analysis and Analytics, and Tyson Jominy, Senior Director, Automotive Consulting and Analytics, will address how the CPO market has performed, as well as how J.D. Power’s analytics determine where it is headed. Implications for market stakeholders will also be covered.
Maximizing Your CPO Used Car Online Marketing
In this workshop, Jasen Rice from Lotpop, Inc. will go over more effective pricing, comments/descriptions and marketing processes that can increase VDP exposure on your CPO vehicles and all vehicles on your lot, new or used. These best practices has helped dealers see over 500% increase in search results and vehicle detail page views on their vehicles and have helped dealers increase their sales by 20-30%.
Getting Started with NIADA Certified
CPO Best Practices: The New Weapon to Compete with Franchise Stores- 2016 NIADA Education Session Preview
Power of Certified Why CPO Sales Continue to Escalate
Top 10 Best CPO Ideas
Representatives from some of the top-selling Certified Pre-Owned stores in the country share their stories of success. Find out how they have made CPO an integral part of their dealerships, and listen as they share the best practices for transforming your store into a CPO sales leader.Speakers include Todd Hoagey, Don Luke, David Nelson, and Rod Rowley. Moderated by Jasen Rice. This presentation was filmed at Used Car Week in Scottsdale, Arizona.
Preview - The Power of Certified CPO
All customers are looking for the best deal for their money. More customers are looking for “no major trouble” assurances after they drive out of the dealership. Can dealers provide them that confidence? Certified Pre-Owned vehicles have become the answer. This session explains why and the success that dealers have seen as a result of their CPO programs.Moderator: Joe Lescota, NIADA Director of Dealer Development Panelists: Mike Burgholzer, Senior Vice President, Automotive Division, Warrantech; Joseph Schumacher, Director, Partnership Development, CARFAX; Todd Cooper, Vice President, Specialty Channels, EFG Companies; Frank Fuzy, Owner, Century Motors of South Florida, Pompano Beach, FL; Todd Hoagey, CEO, Auction Direct, Rochester, NY
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