The Value Perception of CPO - Used Car Week 2016
2 years ago
With the continued strength and consistency of CPO sales and growth of the wholesale market, the opportunity for sales growth in CPO remains a shining light for manufacturers and dealers. Scott Hernalsteen, Senior Director of Research and Marketing for Cox Automotive, shares the key findings of the 2016 CPO Study. This includes: year over year trends, key insights on shopper v. owner value perception of CPO vehicles and a dealer perspective of CPO. Afterward, Cox Automotive experts will conduct a panel discussion to unpack the implications of the study and provide takeaways.