With the continued strength and consistency of CPO sales and growth of the wholesale market, the opportunity for sales growth in CPO remains a shining light for manufacturers and dealers. Scott Hernalsteen, Senior Director of Research and Marketing for Cox Automotive, shares the key findings of the 2016 CPO Study. This includes: year over year trends, key insights on shopper v. owner value perception of CPO vehicles and a dealer perspective of CPO. Afterward, Cox Automotive experts will conduct a panel discussion to unpack the implications of the study and provide takeaways.

With 800,000 additional vehicles entering the used market in this year alone, a significant portion of them will become certified pre-owned. As CPO purchase options become more widely available to consumers, what will this mean for used vehicle dealers and the market as a whole? In this keynote session, J.D. Power’s Jonathan Banks, VP of Vehicle Analysis and Analytics, and Tyson Jominy, Senior Director, Automotive Consulting and Analytics, will address how the CPO market has performed, as well as how J.D. Power’s analytics determine where it is headed. Implications for market stakeholders will also be covered.