The new cars, trucks and SUVs that we’re all buying are not only filled
with new technology, they are also filled with data. Data that some
companies will pay dearly for such as where we go and what we listen to.
But how can automakers monetize that data? They have enough to do just
designing and engineering the vehicles.
On today’s show, John
McElroy and his panel explore how to turn that data into gold with John
McFarland from General Motors, Ben Hoffman the CEO of supplier Movimento
and Joe Vitale, the Global Automotive Leader from Deloitte.