CPO Shopper Journey - Used Car Week 2016
3 years ago
CPO shoppers have varying on-the-lot priorities depending on how early or late they are in their shopping process. By understanding the CPO shopper journey (and how it varies from a new or used car shopper journey) dealerships can tailor their dealership experience to fit the unique shopper at their specific stage in their process. Providing shoppers with the right types of information and assurances at the right time ultimately builds stronger consumer relationships in a time efficient and effective way.