CPO’s Most Important Days Lie Ahead
With 800,000 additional vehicles entering the used market in this year alone, a significant portion of them will become certified pre-owned. As CPO purchase options become more widely available to consumers, what will this mean for used vehicle dealers and the market as a whole? In this keynote session, J.D. Power’s Jonathan Banks, VP of Vehicle Analysis and Analytics, and Tyson Jominy, Senior Director, Automotive Consulting and Analytics, will address how the CPO market has performed, as well as how J.D. Power’s analytics determine where it is headed. Implications for market stakeholders will also be covered.