The Role of Technology in the Consumer Experience - Used Car Week 2016
9 months ago
Dealers must continue to evolve the experience they deliver to consumers by understanding the technologies and tactics used. While new channels emerge, existing channels evolve but rarely disappear. The key is building an integrated experience with technologies that best suit your organizations individual strategies and provide customers with the end-to-end journey they are looking for. Discussion will be based on market trends overall and among tech-savvy, Gen Z buyers who are budget conscious and want the most value for their money. Does your strategy address the diversity of consumers’ needs and provide a compelling experience? Presented by Todd Mason, Chief Strategy Officer at RouteOne.