Key Tactics to Compete and Win in Todays Marketplace
12 months ago
Today's car buyer is more empowered than ever before, with information wherever they go. This creates a challenge for the average dealer that seeks to satisfy the needs of the consumer, while maintaining their bottom line. Top performing dealers use tactics that help them compete and win in today's transparent marketplace. This session will help you to understand the pain points of today's evolving car buyer, identify the disconnects between the online and offline process, and examine the tactics top dealers are using to outperform their competition. This session is led by Kerri Wise, VP of Dealer Marketing for TrueCar.